The Fruit Box Character Illustrations and Quirky Messaging
The Fruit Box Humorous Illustration

The new visual identity captured the essence of ‘fresh thinking’, brought to life in a unique manner differentiating The Fruit Box and The Milk Box from its competitors.

The Fruit Box Animation Screenshot
The Fruit Box Website
The Fruit Box Business Cards
The Fruit Box Character Illustrations Set
The Fruit Box Email Signature Animation
The Fruit Box Board Room Signage
The Fruit Box Stairwell Signage
The Fruit Box Stairwell Signage
The Fruit Box Truck Branding
The Fruit Box Entrance Signage

The Fruit Box Group Brand Identity

Since 2001, The Fruit Box and The Milk Box have been delivering fresh fruit and milk to Australian businesses. In 2016, Davidson Branding was commissioned to refresh The Fruit Box Group brand identity that would inspire office managers to join the movement towards a healthier, and in turn, more productive workplace and standout in a marketplace populated with functional ‘me-too’ brands. The challenge was to design an identity that was in itself, a fresh take on what it means to deliver fresh food to businesses—a healthy workplace is a happy workplace.

The brief was to create a new visual identity that brings to life the idea of ‘fresh thinking’. This idea means more than the physical benefits of fresh food to the workplace. It’s core (pardon the pun) to The Fruit Box Group approach: from the seamless process in the back-end; to being at the right place at the right time; to whatever offices need delivered, perishable or not; and to the on-time delivery in the middle of the night or at the crack of dawn—that’s fresh thinking.

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