Woods Furniture

WOODS FURNITURE IS ONE OF AUSTRALIA’S LARGEST EDUCATIONAL FURNITURE MANUFACTURERS WITH A CLIENT BASE OF OVER 10,000 SCHOOLS. WOODS ARE DRIVEN BY THE BELIEF THAT EDUCATION IS OF THE UTMOST IMPORTANCE – NOT JUST FOR THE CHILDREN OF TODAY BUT FOR OUR WORLD TOMORROW. A BELIEF THAT HAS DRIVEN THEIR TEAM, FOR OVER HALF A CENTURY, TO STUDY HOW CHILDREN LEARN – FROM A BEHAVIORAL, ERGONOMIC AND COGNITIVE PERSPECTIVE – TO DEVELOP FURNITURE THAT IS FLEXIBLE, ADAPTABLE AND STIMULATING.

WOODS APPROACHED DAVIDSON TO DEVELOP A COMPETITIVE POSITIONING AND REVITALISE THEIR BRAND IN ORDER TO REFLECT THEIR STRONG PRINCIPLES AND HIGH QUALITY PRODUCTS AND SERVICES.

THE POSITIONING, ‘WE’RE FOR FLEXIBLE LEARNING’ WAS DEVELOPED AND A NEW BRAND IDENTITY AND VISUAL LANGUAGE CREATED TO BRING IT TO LIFE. THE PHILOSOPHY OF FLEXIBILITY WAS COMMUNICATED THROUGH THE USE OF A MULTICOLOURED LOGO SYSTEM AND THE HUMAN CENTERED FOCUS THROUGH WARM, OPTIMISTIC HERO PHOTOGRAPHY.

AS PART OF THE ROLLOUT, DAVIDSON CREATED A NEW WEBSITE, FROM STRUCTURE, CONTENT, ‘LOOK AND FEEL’ AND BUILD, THAT WAS BRIGHT, MODERN, OPTIMISTIC AND ABOVE ALL EASY TO NAVIGATE.

“DAVIDSON BRANDING’S SUPPORT HAS HELPED WOODS ACHIEVE A 18.5% INCREASE IN SALES OVER THE PAST 12 MONTHS.”  TONY ROGERS, DIRECTOR, WOODS FURNITURE

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