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Animated logos

The future of brand identity

We are living in the age of digital transformation. We rely on digital media to find out the weather, find a coffee or find a life partner. The exponential rise of digital communication has created exciting opportunities for brands to connect and engage with consumers. It has also inspired one of the fastest-growing trends in branding – the shift from static, lifeless logos to dynamic animated brand identities.

Animated logos are more arresting

Animated logos tap into the way our brains are wired. As human beings, it’s in our DNA to notice things that move – an in-built survival mechanism dating back to our early beginnings. Objects that move cause us to pause and take notice. A recent study by Intel Corp reported that animated content was 400% more attention-grabbing than static imagery.

Neuroscientists have also discovered that we are innately drawn to things that are new and novel, perking up the reward system of our brains. Animated logos and animated brand identities are still relatively new in the branding and marketing landscape, this novelty factor alone is guaranteed to capture the attention and imagination of consumers.

Animated logos are more engaging

Animated content is a key driver of consumer engagement in the digital world. Here are a few compelling stats:

  • Animated content is 12x more likely to be watched than text is to be read
  • Animated content on landing pages can increase conversion rates by over 80%
  • Visuals boost engagement with social media by 48%
  • Adding moving content to marketing emails can boost click-through rates by 200-300%

Human nature is also a key driver of engagement. We are inherently curious beings, and as such, we are compelled to see how things play out. The longer we are engaged, the stronger the impact. Animated logos can run for anywhere between five seconds to a looping infinity, making them very effective engagement tools.

Animated logos improve brand recall

One of the most important dimensions in brand management is for consumers to remember a brand. Research has shown that viewers retain 95% of a message when seen as a video or as animated content, compared to 10% when reading as static text or graphic.

One of the reasons is that 65% of the population are visual learners who rely on visual stimulus to effectively process and retain information.

Animated content allows marketers to package up a brand’s message into a succinct, intriguing, and entertaining narrative that will stick in consumers’ minds the way a static image cannot.

Animated logos can help tell a story

From the earliest recorded history, storytelling was a method used to communicate, educate, share and connect. It is a fundamental human ritual that unites and drives stronger, deeper relationships.

Today, storytelling is a fundamental aspect of effective brand marketing. It has been proven to help consumers make emotional connections with brands and in turn, build stronger more enduring relationships. This sentiment is backed by research which discovered that 55% of consumers who love a brand’s story are willing to make a purchase.

Animated logos can express your brand personality

A distinctive personality is a key asset of an effective brand. And it makes sense: in an impersonal digital world, we’re craving connection and personality.

Animated logos can express a personality that attracts consumers, creates positive emotions, gains rapport and builds loyalty.

Animated logos have a high return on investment.

Priced between $1,500 and $9,000, animated logos are a low-cost brand asset that can be used effectively across many marketing communication channels and platforms including; TV ad end-frames, digital advertising, website, social media posts, YouTube, digital signage, landing pages, PowerPoint presentations, and screen-savers. A single asset that can be implemented across multiple channels creates a seamless, engaging and impactful brand experience.

Animated logos can help increase your digital marketing performance

Animated logos are an invaluable asset for digital marketing, achieving greater cut-through, clicks, shares and likes. Considering that 93% of online experiences start with Google, brands ought to perform at their very best here.

Animated logos increase your SEO in a few ways. Because consumers prefer to watch video content, Google’s algorithms are increasingly prioritising websites with video content.

Animated logos increase the amount of time people spend on websites leading to an increased dwell time and a decreased bounce rate- both metrics Google uses in its search algorithm.

People are more inclined to actively engage with animated content. A recent survey found that Facebook users are 39% more likely to share, 36% more likely to comment, and 56% more likely to “like” online video content over static text.

How much does an animated logo cost?

A simple version of a logo animation which includes:
– 2-dimensional animation
– Simple graphics only
– Maximum 2 elements animated i.e. type and logo only
– Very simple motion and transitions
Fees: $1,500*


A more dynamic version of a logo animation which includes:
– 2-dimensional animation
– Multiple moving graphic elements as well as logo and type
– Simple motion and transitions
Fees: $3,900*

An intricate version of a logo animation which includes:
– 3-dimensional animation (3D modelling, perspective)
– Multiple moving graphic elements as well as logo and type
– Complex motions and transitions
Fees: $8,900*

+ GST. All fees subject to brief & storyboard.

Time to get moving

Animated logos are an important marketing trend predicted to drive brand performance in the coming decade due to their many extraordinary qualities. They are much more arresting, engaging, and memorable than their static counterpart. They are also effective at increasing the performance of digital marketing – everything from increasing SEO, clicks, likes and shares.

If you’d like to find out more about animated logos, some inspiring examples, our experience, the process and costs, click the button below.