Chobani Core Range Packaging Refresh
Chobani Core Range Packaging Refresh
Chobani Core Range Packaging Refresh
Chobani Core Range Packaging Refresh
Chobani Core Range Packaging Refresh
Chobani Core Range Packaging Refresh
Chobani Core Range Packaging Refresh
Chobani Core Range Packaging Refresh

Chobani Core Range

Chobani was founded in 2005 by Hamdi Ulukaya with the dream of making nutritious, delicious, natural and accessible yogurt in the United States. An innovator in its space, since entering the Australian market in 2011, Chobani has achieved its mission of making yogurt widely available and becoming a favourite amongst consumers.

Davidson was approached to refresh Chobani’s core range packaging; aligning the branding elements to the Chobani US look and feel whilst still appealing to the Australian market.

The refresh was applied across the whole range of products including: core Chobani pots, pouches and buckets, Chobani Flip, Chobani FiT and FiT X pouches and pots. The Australian transition facilitated by Davidson enabled Chobani to increase its global recognition of the brand whilst minimising shopper disruption.

Read More