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Davidson Branding FMCG Dineamic Packaging Visual Language Kaleidoscope Range Melbourne Design Studio
Davidson Branding FMCG Dineamic Packaging Kaleidoscope Range Soup

The packs achieved the objective of having excellent appetite appeal–’lickability’—and have fantastic shelf standout.

Davidson Branding FMCG Dineamic Packaging Range Flat Lay
Davidson Branding FMCG Dineamic Packaging Visual Language Kaleidoscope Graphic Range
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Dineamic Package Design

In a world where there isn’t always enough time to make a meal from scratch, Dineamic offers a super easy, delicious, nutritious alternative, giving back a little of your precious time to do the things you enjoy. The existing Dineamic package design delivered on healthy and nutritious but fell short in deliciousness. The client brief was to make the pack designs ‘lickable’ and flexible across 10 or more flavour variants.

Australians make a staggering 51.5 million visits to fast food outlets every month. The challenge was to create food ingredient images that didn’t look like something that was already in market. The kaleidoscope images provided a standout solution to this problem. The packs achieved the objective of having excellent appetite appeal–’lickability’—and have fantastic shelf standout.

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