South East Water South East Water provides water, sewerage and recycled water services to more than 1.65 million Victorians. With revenues in excess of $900 million and $3 billion in assets and infrastructure, it’s an already impressive business, and it’s growing. Davidson was briefed to bring a new vision to life. The holistic brand alignment process developed ensured that our client’s corporate vision, business objectives and brand opportunity were all effectively aligned. The water utilities category was crowded and busy, dominated by a ‘sea of blue’, cold and corporate looking competitors. Our brief was to reposition South East Water and … Continue reading South East Water