Davidson Branding Woods Furniture Digital Brand Identity Brand Revitalisation Design Melbourne Girl Orange Chair Davidson Branding Woods Furniture Digital Brand Identity Brand Revitalisation Design Melbourne Boy Blue Chair Davidson Branding Woods Furniture Digital Brand Identity Brand Revitalisation Design Melbourne Davidson Branding Woods Furniture Digital Brand Identity Brand Revitalisation Design Melbourne Boy Locker Green Davidson Branding Woods Furniture Digital Brand Identity Brand Revitalisation Design Melbourne Girl Table Red
Davidson Branding Woods Furniture Digital Brand Identity Brand Revitalisation Design Melbourne
Davidson Branding Woods Furniture Digital Brand Identity Brand Revitalisation Design Melbourne

Woods Furniture

Woods Furniture is one of Australia’s largest educational furniture manufacturers with a client base of over 10,000 schools. Woods are driven by the belief that education is of the utmost importance – not just for the children of today but for our world tomorrow. A belief that has driven their team, for over half a century, to study how children learn – from a behavioral, ergonomic and cognitive perspective – to develop furniture that is flexible, adaptable and stimulating.

Woods approached Davidson to develop a competitive positioning and revitalise their brand in order to reflect their strong principles and high quality products and services.

The positioning, ‘we’re for flexible learning’ was developed and a new brand identity and visual language created to bring it to life. The philosophy of flexibility was communicated through the use of a multicoloured logo system and the human centered focus through warm, optimistic hero photography.

As part of the rollout, Davidson created a new website, from structure, content, ‘look and feel’ and build, that was bright, modern, optimistic and above all easy to navigate.

“Davidson Branding’s support has helped woods achieve a 18.5% increase in sales over the past 12 months.”  Tony Rogers, Director, Woods Furniture

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