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D2B Integration – A Government Initiative

DESIGN TO BUSINESS (D2B) IS A DEPARTMENT OF STATE DEVELOPMENT, BUSINESS AND INNOVATION INITIATIVE FOCUSED ON GROWING VICTORIAN BUSINESSES BY INTEGRATING WORLD-CLASS DESIGN-LED THINKING THROUGHOUT THE ORGANISATION. THE PROGRAM WAS DELIVERED BY EQUIP DESIGN INTEGRATION.

THE NEW INITIATIVE NEEDED A NAME AND A BRAND IDENTITY THAT REFLECTED ITS UNIQUE, DESIGN LED APPROACH AND TRANSFORMATIVE OUTCOMES.

DAVIDSON BEGAN THE PROJECT WITH A WORKSHOP TO GATHER AND DISTILL ALL THE NECESSARY PROGRAM, COMPETITOR AND CONSUMER INSIGHTS. FROM THIS, A SUCCINCT BRAND STRATEGY PROVIDED THE FOUNDATIONS FOR THE BRAND IDENTITY PROJECT.

THE IDEA OF TRANSFORMATION WAS BROUGHT TO LIFE WITH A HIGHLY ENGAGING AND INNOVATIVE WEB INTERFACE WHICH DOUBLES BOTH AS A ‘SELF-DRIVEN’ ELECTRONIC BROCHURE AND D2B GUIDED, ONLINE SELLING TOOL. IN ADDITION, DAVIDSON DEVELOPED THE SCRIPT, STORY BOARD, ILLUSTRATIONS, VOICE OVER AND SOUNDTRACK FOR THE BRAND VIDEO FEATURED ON THE LANDING PAGE. COMPELLING VIDEO CASE STUDIES WERE ALSO PRODUCED SHOWCASING THE SUCCESSFUL OUTCOMES OTHER SME ORGANISATIONS HAVE HAD FROM UNDERTAKING THE D2B PROGRAM.

A UNIQUE BRAND ‘LOOK AND FEEL’ FEATURES STUDIO SHOT PHOTOGRAPHIC IMAGES, A WARM BUT VIBRANT COLOUR PALETTE AND BOLD TYPOGRAPHY. PORTRAIT AND PRODUCT IMAGES ARE MONTAGED TO IMPLY THE IDEA OF TRANSFORMATION.

D2B HAS GROWN ITS POSITION AS ONE OF AUSTRALIA’S FOREMOST BUSINESS CONSULTANCIES, SUCCESSFULLY HELPING 50 VICTORIAN BUSINESSES ACHIEVE TRANSFORMATIONAL CHANGE.

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