LIFEWTR by PepsiCo: Letting creativity flow

30 October, 2020

LIFEWTR seeks to promote the arts and educate about its influential role in our society; its distinct brand positioning being ‘life needs art like it needs water’.

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Feel Good rebrand; where fun packaging meets self-care

16 October, 2020

The Feel Good brand encourages deeper meaning in packaging design through their two-part strategy: sustainability through a closed-loop economy and mental wellbeing by ‘being in the moment’.

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Enel: a dynamic rebrand to match an ambitious vision

09 October, 2020

Driven by the desire to provide benefits to individuals, nations and their economies, the group refreshed its vision, captured by the slogan ‘Open Power’ which in turn inspired a revolutionary rebranding.

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86Champs; the immersive sensory experience created when two brand universes collide

02 October, 2020

L’Occitane partnered with renowned French pastry chef Pierre Hermé to create a one-of-a-kind flagship Concept Store; a luxurious temple of pure indulgence and sensorial pleasure.

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Nike’s House of Innovation 002: transforming the future of retail

25 September, 2020

The athleisure giant is defining the future of retail as we know it and the “city shop” in Paris, being their latest endeavour, has set a new digitally-driven, sustainable retail standard.

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Good Things Brewing Co. Brewing with purpose

18 September, 2020

Read how Good Things Brewing Co.'s sustainable philosophy and holistic branding strategy are leaving a mark and inspiring a necessary change in the brewing industry.

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HyperloopTT’s smart branding: humanising a futuristic innovation

10 September, 2020

HyperloopTT aims to revolutionise the way we travel. The company has strategically put human connection at the centre and has incorporated ‘familiar’ elements in its branding; successfully resonating with potential future passengers.

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Why you must be a ‘must-have’ to survive a Rona-Recession

07 September, 2020

If you offer a “must-have” product or service, the economic slowdown is far less likely to impact your business. Find out how you can position your business and your offerings as “essential”, and what the benefits of doing so are.

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Aesop; a refreshingly different and sustainable approach to retail

04 September, 2020

Aesop boldly takes a stand against the common belief that sameness equals a strong brand identity; instead, they claim that well-considered design can improve our life!

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Why getting on the offensive early is essential in surviving an economic crisis

03 September, 2020

You may have heard the saying “don’t let a good crisis go to waste”. Find out why getting on the offensive early is essential in surviving the upcoming economic crisis.

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Three essential strategies to survive COVID-19; focus, focus, focus!

27 August, 2020

Find out why focusing on your core customer, focusing on your core competencies, and focusing and streamlining your processes will ensure your business to survive the upcoming recession and thrive beyond.

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What are the first two critical steps you must take to thrive through a recession?

25 August, 2020

Find out the two crucial strategies that will help your business not just survive a recession but flourish afterwards - all whilst maintaining a balanced yet strategic approach.

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12 strategies to survive & thrive through a recession [Download]

07 August, 2020

Drawing on research by Harvard, McKinsey, Deloitte, and Bain & Company, we’ve identified the proven strategies used by top companies to successfully navigate through a downturn and thrive after it - and compiled them into this comprehensive guide.

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Why destination branding is more important than ever post-COVID-19

17 June, 2020

With Australia set to experience a resurgence in domestic tourism, having a powerful destination brand will be more important than ever.

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7 Strategies Behind The World's Most Successful Destination Brands

05 June, 2020

Drawing from a collection of case studies, research papers and expert insights, we’ve curated a selection of the world’s leading destination brands and identified the seven strategies that position them as iconic places to live, work and visit.

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What customers want to hear from brands in a crisis

22 April, 2020

Deliberating on the best marketing strategy to get you through the COVID-19 pandemic? Here is what customers want to hear from your brand in the coming months.

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12 strategies to survive & thrive through a recession [Summary]

06 April, 2020

Read a summary of our essential report on the 12 key strategies used by leading companies to survive a recession - and thrive afterwards.

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BMW unveils a new logo designed for the digital age

06 March, 2020

BMW has revealed its most drastic logo redesign since its inception.

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Sleepover at IKEA! Experiential retailing at its best

17 February, 2020

IKEA's in-store sleepover activation is a world's best practice example of the sort of experiential marketing that will define the future of retail.

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What Consumers Want From Brands In 2020

19 December, 2019

With a new decade comes a new set of consumer demands.

We know it can be hard to keep up - that’s why we’ve compiled a list of the most important things consumers want from brands in 2020.

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Building Consumer Trust With Australia's Most Trustworthy Brands

12 December, 2019

In today's multi-channel, hyper-competitive market, building consumer trust is more important to brand survival than ever. But what exactly makes a brand trustworthy, and who are Australia's most trustworthy brands?

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Pantone Announce 2020 Colour of the Year

10 December, 2019

Pantone studies trends in colour, fashion, marketing, and politics to determine the colour that will define the next year. 2020's Colour of the Year is noticeably influenced by the ubiquity of social media and the current political climate.

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What Brands Can Learn from the Paris Olympics Logo

28 November, 2019

The Paris Olympics Committee recently unveiled the logo for the 2024 Olympic Games. While public opinion has been divided, there are many things to like about this daring new logo - particularly what it can teach us about building a strong brand.

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Davidson: Animating the Brands of the Future

09 October, 2019

At Davidson Branding, we have years of experience in creating compelling animated brand identities for leading companies. Take a glimpse into the future of brand identity with some of our favourite projects!

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10 Of The World's Most Inspiring Brand Animations

26 September, 2019

Animated logos have been embraced by many leading companies as the future of brand identity, and are predicted to be a significant driver of brand performance in 2020.

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Why Animated Logos Will Be a Driver of Brand Performance in 2020

12 September, 2019

What was once considered a frivolous novelty by marketers, has now been embraced by many of the world’s leading companies as a key driver of brand performance.

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What Modern Brands Can Learn From NASA's 1975 Brand Identity

08 August, 2019

NASA is one of the most recognised, revered and iconic brands in the world. Designed over 40 years ago, the principles behind the 1975 brand identity remain as relevant today.

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Bear-illiant Branding

03 April, 2019

This is one of our favourite branding projects. Bear Nibbles make a range of products from snacks to breakfast cereal targeted at children. But what, specifically, makes this brand grrreat?

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What Consumers Want From Brands In 2019

28 January, 2019

If you’re anything like us, you have an overflowing folder dedicated to all the consumer trend reports you’ve been sent for 2019.

The good news? We’ve read them for you.

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Five Strategies To Improve Website Performance

15 November, 2018

A poorly-designed website leads to high bounce rates, low engagement and impacts the perception of your business. We’ve sorted through the clutter of information and compiled a list of the 5 essential strategies to improve your website's performance.

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The Inspiration Behind 10 of Australia's Iconic Brand Names

30 April, 2018

Many Australians have grown up with brands such as Country Road, JB Hi-Fi and Rip Curl but how many of us have actually stopped and thought about where these names actually came from?

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The Inspiration Behind The Brand Names Of 10 World Famous Companies

08 March, 2018

Today, brands are an integral part of our daily lives – from the clothes we wear, the car we drive, the food we eat and even our choice of tattoo (no, seriously), are often influenced by leading brands.

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7 Reasons Why Successful Businesses Change Their Brand Name

12 January, 2018

In business today with shrinking marketing budgets and ever-increasing competition it’s more important than ever to get your branding right. In particular, your brand name has to do more, say more and work harder than ever before.

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Lead Generation Services: The Mechanics of Lead Generation

02 April, 2017

Lead generation is the action or process of identifying and cultivating potential customers for your business's products or services.

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The Power of Scarcity For Lead Generation

27 March, 2017

If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up. Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around.

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World's Best Practice Marketing Strategies: Lead Generation Melbourne

27 March, 2017

“Leads are the metric that, as marketers, we rely on. Because leads mean money.”
- Kipp Bodnar, HubSpot

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