These are the examples that inspire us to create projects that truly push the limits and get results.
The beverage industry has carbon-neutrality, traditional fermentation techniques and non-alcoholic beverages on their 2022 agenda.Read Now
In 2022, food and entertainment will further collide as chefs find direct ways to engage consumers through online content channels.Read Now
In 2022, virtual health communities will continue to flourish, rewriting the public narrative around personal wellness. The pandemic shone a light on the scarcity of public health resources, forcing people to take health into their own hands.Read Now
In 2022, beauty will veer away from the aspiration positioning of the last 30 years. With attitudes, lifestyles and identities more fluid than ever, the beauty sector is embracing a more flexible approach to making us look and feel better.Read Now
The retail landscape is changing at lightning speed. Drawing from over 400 global and local reports, case studies, and industry research, we have curated a comprehensive report; aiming to help you prosper in retail's new norm.Read Now
The world is changing; including our relationship with food and beverage brands. Developments in agricultural practices, society, communications, the list of the drivers of long-term changes go on and on.Read Now
Consumer research and trends are the backbone of our work at Davidson. Whether you’re an FMCG product, a corporate service, or a retail brand, understanding the cultural shifts that shape global consumer preferences is critical to remaining agile.
The Davidson team have collated the most innovative and inspiring global corporate brands of 2021.
Buying Australian-made represents the highest manufacturing standards, ethical labour practices, and fresh produce grown in a clean, safe environment.
Today, brands are an integral part of our daily lives – from the clothes we wear, the car we drive, the food we eat and even our choice of tattoo, are often influenced by leading brands.
The Pantone colour identification system is the inspiration behind the lively pop-up cafe. The vibrant bistro creates food inspired by various hues in the Pantone colour system with each item on the menu paired to a corresponding swatch and code.
The luxury French skincare brand, Lancôme, launched their virtual pop-up experience to the Australian beauty space in February 2021. Presenting beauty enthusiasts with an immersive 3D shopping experience, unlike any traditional online store.
Zara Beauty is making its mark in the beauty space by launching a makeup line whose sole mission is to promote inclusivity, sustainability and self-expression.
The façade is inspired by East and South African beadwork and features over 13,000 recycled aluminium cans arranged in an intricate lattice pattern, while the products are displayed as if in a museum.
Known for their high-quality and handcrafted watering cans in an age of mass production, a holistic brand and packaging refresh saw Haws repositioned to the top of the market.
The Climate Change Committee moved away from the sector’s “cliched earth logo trap”; its striking rebrand powerfully communicating data in an engaging way that speaks to both the general public and data analysts.
The 19,000-square-metre retail space curated by Gentle Monster boldly disrupts the current retail typology; its experimentation and art installations transporting customers into an alternate universe - the ‘Mars zone’.
Steens’ new packaging, inspired by the honey bee, is an interactive structure with a bee box exterior and a blossoming insert; allowing the brand to stand apart in a competitive category by providing customers with a memorable unboxing experience.
Fragrance Lab presents a unique personalised and interactive experience shaped by visitors’ preferences, tastes and habits.
The citizen-facing master brand for City of Vienna allowed residents to feel more connected to the city and better-navigate its services, whilst to the outside world - it presented the Austrian capital as the smart city of the future.
Lush’s latest project in Liverpool creatively reinvents retail as we know it by incorporating exclusive treatments, partnering with local businesses and leveraging technology; its primary goal delivering a “borderless”, immersive customer experience.
Milca’s relaunch campaign cleverly leverages the duality of being a ‘new’ heritage brand in the market by making use of nostalgia marketing insights and taking on a retro-modern aesthetic; masterfully appealing to both millennials and centennials.
The rebranded ‘Spare Snacks’ goes beyond the eye-catching packaging design and seeks to change attitudes towards food waste.
Driven by a passion for engaging with customers in a memorable and interactive way, the Huda Beauty brand presents a fascinating example of brand storytelling and product promotion through a unique medium.
Inspired by a complex history and a unique amalgamation of cultures, the brand identity projects sophistication and limitless possibilities through an arresting combination of motifs.
Going beyond the traditional transactional experience, the Hipanda store creates an enchanting futuristic retail experience by creatively coupling an impressive visual spectacle of installations with immersive storytelling.
The rebranding achieves a perfect balance between modernity and heritage; the punchy repositioning statement and its sleek reimagined new logo centring around ‘storytelling’ - the DNA of Warner Brothers.
The Feel Good brand encourages deeper meaning in packaging design through their two-part strategy: sustainability through a closed-loop economy and mental wellbeing by ‘being in the moment’.
Driven by the desire to provide benefits to individuals, nations and their economies, the group refreshed its vision, captured by the slogan ‘Open Power’ which in turn inspired a revolutionary rebranding.
L’Occitane partnered with renowned French pastry chef Pierre Hermé to create a one-of-a-kind flagship Concept Store; a luxurious temple of pure indulgence and sensorial pleasure.
The athleisure giant is defining the future of retail as we know it and the “city shop” in Paris, being their latest endeavour, has set a new digitally-driven, sustainable retail standard.
HyperloopTT aims to revolutionise the way we travel. The company has strategically put human connection at the centre and has incorporated ‘familiar’ elements in its branding; successfully resonating with potential future passengers.
If you offer a “must-have” product or service, the economic slowdown is far less likely to impact your business. Find out how you can position your business and your offerings as “essential”, and what the benefits of doing so are.
Aesop boldly takes a stand against the common belief that sameness equals a strong brand identity; instead, they claim that well-considered design can improve our life!
You may have heard the saying “don’t let a good crisis go to waste”. Find out why getting on the offensive early is essential in surviving the upcoming economic crisis.
Find out why focusing on your core customer, focusing on your core competencies, and focusing and streamlining your processes will ensure your business to survive the upcoming recession and thrive beyond.
Find out the two crucial strategies that will help your business not just survive a recession but flourish afterwards - all whilst maintaining a balanced yet strategic approach.
Drawing on research by Harvard, McKinsey, Deloitte, and Bain & Company, we’ve identified the proven strategies used by top companies to successfully navigate through a downturn and thrive after it - and compiled them into this comprehensive guide.
With Australia set to experience a resurgence in domestic tourism, having a powerful destination brand will be more important than ever.
Drawing from a collection of case studies, research papers and expert insights, we’ve curated a selection of the world’s leading destination brands and identified the seven strategies that position them as iconic places to live, work and visit.
Deliberating on the best marketing strategy to get you through the COVID-19 pandemic? Here is what customers want to hear from your brand in the coming months.
Read a summary of our essential report on the 12 key strategies used by leading companies to survive a recession - and thrive afterwards.
BMW has revealed its most drastic logo redesign since its inception.
IKEA's in-store sleepover activation is a world's best practice example of the sort of experiential marketing that will define the future of retail.
In today's multi-channel, hyper-competitive market, building consumer trust is more important to brand survival than ever. But what exactly makes a brand trustworthy, and who are Australia's most trustworthy brands?
The Paris Olympics Committee recently unveiled the logo for the 2024 Olympic Games. While public opinion has been divided, there are many things to like about this daring new logo - particularly what it can teach us about building a strong brand.
What was once considered a frivolous novelty by marketers, has now been embraced by many of the world’s leading companies as a key driver of brand performance.
NASA is one of the most recognised, revered and iconic brands in the world. Designed over 40 years ago, the principles behind the 1975 brand identity remain as relevant today.
A poorly-designed website leads to high bounce rates, low engagement and impacts the perception of your business. We’ve sorted through the clutter of information and compiled a list of the 5 essential strategies to improve your website's performance.
Many Australians have grown up with brands such as Country Road, JB Hi-Fi and Rip Curl but how many of us have actually stopped and thought about where these names actually came from?
Today, brands are an integral part of our daily lives – from the clothes we wear, the car we drive, the food we eat and even our choice of tattoo (no, seriously), are often influenced by leading brands.
In business today with shrinking marketing budgets and ever-increasing competition it’s more important than ever to get your branding right. In particular, your brand name has to do more, say more and work harder than ever before.
Lead generation is the action or process of identifying and cultivating potential customers for your business's products or services.
“Leads are the metric that, as marketers, we rely on. Because leads mean money.”
- Kipp Bodnar, HubSpot