At Davidson Branding, we have years of experience in creating compelling animated brand identities for leading companies. Take a glimpse into the future of brand identity with some of our favourite projects!

Animated logos have been embraced by many leading companies as the future of brand identity, and are predicted to be a significant driver of brand performance in 2020.

What was once considered a frivolous novelty by marketers, has now been embraced by many of the world’s leading companies as a key driver of brand performance.

NASA is one of the most recognised, revered and iconic brands in the world. Designed over 40 years ago, the principles behind the 1975 brand identity remain as relevant today.

This is one of our favourite branding projects. Bear Nibbles make a range of products from snacks to breakfast cereal targeted at children. But what, specifically, makes this brand grrreat?

If you’re anything like us, you have an overflowing folder dedicated to all the consumer trend reports you’ve been sent for 2019.

The good news? We’ve read them for you.

A poorly-designed website leads to high bounce rates, low engagement and impacts the perception of your business. We’ve sorted through the clutter of information and compiled a list of the 5 essential strategies to improve your website's performance.

Many Australians have grown up with brands such as Country Road, JB Hi-Fi and Rip Curl but how many of us have actually stopped and thought about where these names actually came from?

Today, brands are an integral part of our daily lives – from the clothes we wear, the car we drive, the food we eat and even our choice of tattoo (no, seriously), are often influenced by leading brands.

In business today with shrinking marketing budgets and ever-increasing competition it’s more important than ever to get your branding right. In particular, your brand name has to do more, say more and work harder than ever before.

Lead generation is the action or process of identifying and cultivating potential customers for your business's products or services.

If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up. Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around.

“Leads are the metric that, as marketers, we rely on. Because leads mean money.”
- Kipp Bodnar, HubSpot