How Millennials Live

Marketing to Millennial Series
26 October, 2021
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SKIMS

Global Brand Inspiration Series
21 October, 2021

The SKIMS brand has developed the next generation of solution-oriented underwear, loungewear, and shapewear.

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Brand purpose to win in a post-Covid world

18 October, 2021

Businesses now operate in a permanent state of disruption. Pandemics, social inequality, environmental disasters, and consumers play the role of activists by selecting where they spend their money.

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Firefox; Evolution of a Brand

Global Brand Inspiration Series
14 October, 2021

Firefox is developing into something much more than a browser, which meant that they required a fresh new logo and branding system that could accommodate all of the new services they've launched.

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The Inspiration Behind The Brand Names Of 10 World Famous Companies

07 October, 2021

Today, brands are an integral part of our daily lives – from the clothes we wear, the car we drive, the food we eat and even our choice of tattoo, are often influenced by leading brands.

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Bottega Veneta Pop-up

Global Brand Inspiration Series
23 September, 2021

A growing number of fashion brands are opting to abandon overt marketing ploys in favour of sensory-driven experiences, with pop-ups serving as an effective vehicle for doing so.

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Gem; A brand inspiring a new Gen

Global Brand Inspiration Series
16 September, 2021

Created by Aussie Georgia Geminder, 'Gem' is the newest brand to hit our shelves, hearts and mouths! Gem has proudly produced the first toothpaste in Australia to contain an oral probiotic.

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Glossier Flagship Seattle

Global Brand Inspiration Series
09 September, 2021

Glossier's in-house creative team was inspired by local flora, notably the lush emerald trees of the Pacific Northwest and the unique features of mushrooms.

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Co. By Colgate

Global Brand Inspiration Series
02 September, 2021

The CO.Colgate.com line is aimed towards the next generation of beauty fanatics looking for brands that reflect their beliefs, match their lifestyles, and encourage self-expression.

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GoDaddy; Goes towards a more inclusive future.

Global Brand Inspiration Series
26 August, 2021

The world's largest internet domain name registrar, GoDaddy has unveiled a new corporate identity in its first major rebranding in 23 years, in an effort to promote its dedication to entrepreneurs and inclusivity.

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Taylor & Smith Distilling Co. Whisky

Global Brand Inspiration Series
19 August, 2021

Taylor & Smith Distilling Co. has brought something new to the whisky sector while avoiding the traditional macho connotations that are typically associated with this particular spirit.

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Pantone Pop-up; a bright palette for the designer palate.

Global Brand Inspiration Series
12 August, 2021

The Pantone colour identification system is the inspiration behind the lively pop-up cafe. The vibrant bistro creates food inspired by various hues in the Pantone colour system with each item on the menu paired to a corresponding swatch and code.

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Gillette Planet KIND; Branding a Movement.

Global Brand Inspiration Series
06 August, 2021

The leader of personal care and grooming space, Gillette, has announced its latest venture toward increased sustainability, launching its brand-new Planet KIND shaving brand.

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Calendly; Radical Rebrand

Global Brand Inspiration Series
30 July, 2021

The leading cloud-based scheduling platform, Calendly, has unveiled its modernist makeover, expressive of the simplicity of Calendly's mission: providing users with easy ways to communicate with others and manage spaces in their calenders.

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Lancôme; Revolutionising retail through VR

Global Brand Inspiration Series
23 July, 2021

The luxury French skincare brand, Lancôme, launched their virtual pop-up experience to the Australian beauty space in February 2021. Presenting beauty enthusiasts with an immersive 3D shopping experience, unlike any traditional online store.

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Rolls Royce; Revolutionary rebrand.

Global Brand Inspiration Series
16 July, 2021

Rolls Royce recently unveiled a new visual strategy and brand identity that echoes recent efforts to modernise the brand and appeal to a younger and more diverse clientele.

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Zara Beauty; embracing inclusivity and sustainability

Global Brand Inspiration Series
09 July, 2021

Zara Beauty is making its mark in the beauty space by launching a makeup line whose sole mission is to promote inclusivity, sustainability and self-expression.

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Daily Paper; elevating retail experiences through compelling visual storytelling

Global Brand Inspiration Series
01 July, 2021

The façade is inspired by East and South African beadwork and features over 13,000 recycled aluminium cans arranged in an intricate lattice pattern, while the products are displayed as if in a museum.

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Reinventing a classic brand; Haws' innovative brand refresh

Global Brand Inspiration Series
25 June, 2021

Known for their high-quality and handcrafted watering cans in an age of mass production, a holistic brand and packaging refresh saw Haws repositioned to the top of the market.

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The Future of Retail

02 June, 2021

The retail landscape is changing at lightning speed. Drawing from over 400 global and local reports, case studies, and industry research, we have curated a comprehensive report; aiming to help you prosper in retail's new norm.

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The Future of FMCG

31 March, 2021

For FMCG brands, now is the time to plan ahead for a new reality. Reflecting on both the long-term trends and the short-term impact of COVID-19, this report speaks with the voice of the consumer; their lives and the role food and beverage plays.

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Absolut Vodka. Masters of creative expression.

Global Brand Inspiration Series
12 March, 2021

A true disruptor in the sector; Absolut Vodka's refreshed bottle design masterfully pays homage to its Swedish origins, not compromising the originality characterising the brand and the forwardness in which it communicates its values.

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The Climate Change Committee; impactful rebranding driven by science

Global Brand Inspiration Series
05 March, 2021

The Climate Change Committee moved away from the sector’s “cliched earth logo trap”; its striking rebrand powerfully communicating data in an engaging way that speaks to both the general public and data analysts.

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5 Marketing Trends for 2021

02 March, 2021

2020 brought confusion and rapid change for many brands. With a brighter outlook for 2021, economic stability and a renewed sense of optimism from consumers, there are many ways brands can help navigate a course to a year of growth.

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Gentle Monster; the innovative merger of art and retail

Global Brand Inspiration Series
19 February, 2021

The 19,000-square-metre retail space curated by Gentle Monster boldly disrupts the current retail typology; its experimentation and art installations transporting customers into an alternate universe - the ‘Mars zone’.

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Unravelling Packaging Trends; Steens’ UMF 27+ Manuka honey

Global Brand Inspiration Series
12 February, 2021

Steens’ new packaging, inspired by the honey bee, is an interactive structure with a bee box exterior and a blossoming insert; allowing the brand to stand apart in a competitive category by providing customers with a memorable unboxing experience.

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Fragrance Lab; retail shaped by a self-discovery journey

Global Brand Inspiration Series
05 February, 2021

Fragrance Lab presents a unique personalised and interactive experience shaped by visitors’ preferences, tastes and habits.

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City of Vienna; a clever rebrand for a smart city

Global Brand Inspiration Series
29 January, 2021

The citizen-facing master brand for City of Vienna allowed residents to feel more connected to the city and better-navigate its services, whilst to the outside world - it presented the Austrian capital as the smart city of the future.

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Ooho by Notpla: Making packaging disappear

Global Brand Inspiration Series
22 January, 2021

The London-based startup’s first product - Ooho - introduced the world to edible water bubbles by leveraging their creation: the NOTPLA technology.

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Lush Liverpool; a fizzy take on retail

Global Brand Inspiration Series
15 January, 2021

Lush’s latest project in Liverpool creatively reinvents retail as we know it by incorporating exclusive treatments, partnering with local businesses and leveraging technology; its primary goal delivering a “borderless”, immersive customer experience.

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Milca; a Nicaraguan classic reinvented

Global Brand Inspiration Series
08 January, 2021

Milca’s relaunch campaign cleverly leverages the duality of being a ‘new’ heritage brand in the market by making use of nostalgia marketing insights and taking on a retro-modern aesthetic; masterfully appealing to both millennials and centennials.

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Spare Snacks Packaging Revamp: Snacks with a Purpose

Global Brand Inspiration Series
18 December, 2020

The rebranded ‘Spare Snacks’ goes beyond the eye-catching packaging design and seeks to change attitudes towards food waste.

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Huda Beauty’s pop-up store: An intergalactic experience unlike any other

Global Brand Inspiration Series
11 December, 2020

Driven by a passion for engaging with customers in a memorable and interactive way, the Huda Beauty brand presents a fascinating example of brand storytelling and product promotion through a unique medium.

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Made in Turkey: Reimagining place branding in a global context

Global Brand Inspiration Series
04 December, 2020

Inspired by a complex history and a unique amalgamation of cultures, the brand identity projects sophistication and limitless possibilities through an arresting combination of motifs.

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Hipanda’s Ghost House; elevating retail experiences through AR technology

Global Brand Inspiration Series
27 November, 2020

Going beyond the traditional transactional experience, the Hipanda store creates an enchanting futuristic retail experience by creatively coupling an impressive visual spectacle of installations with immersive storytelling.

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The new Warner Bros. Brand. Revitalising a global icon.

Global Brand Inspiration Series
13 November, 2020

The rebranding achieves a perfect balance between modernity and heritage; the punchy repositioning statement and its sleek reimagined new logo centring around ‘storytelling’ - the DNA of Warner Brothers.

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LIFEWTR by PepsiCo: Letting creativity flow

Global Brand Inspiration Series
30 October, 2020

LIFEWTR seeks to promote the arts and educate about its influential role in our society; its distinct brand positioning being ‘life needs art like it needs water’.

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Feel Good rebrand; where fun packaging meets self-care

Global Brand Inspiration Series
16 October, 2020

The Feel Good brand encourages deeper meaning in packaging design through their two-part strategy: sustainability through a closed-loop economy and mental wellbeing by ‘being in the moment’.

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Enel: a dynamic rebrand to match an ambitious vision

Global Brand Inspiration Series
09 October, 2020

Driven by the desire to provide benefits to individuals, nations and their economies, the group refreshed its vision, captured by the slogan ‘Open Power’ which in turn inspired a revolutionary rebranding.

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86Champs; the immersive sensory experience created when two brand universes collide

Global Brand Inspiration Series
02 October, 2020

L’Occitane partnered with renowned French pastry chef Pierre Hermé to create a one-of-a-kind flagship Concept Store; a luxurious temple of pure indulgence and sensorial pleasure.

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Nike’s House of Innovation 002: transforming the future of retail

Global Brand Inspiration Series
25 September, 2020

The athleisure giant is defining the future of retail as we know it and the “city shop” in Paris, being their latest endeavour, has set a new digitally-driven, sustainable retail standard.

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Good Things Brewing Co. Brewing with purpose

Global Brand Inspiration Series
18 September, 2020

Read how Good Things Brewing Co.'s sustainable philosophy and holistic branding strategy are leaving a mark and inspiring a necessary change in the brewing industry.

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HyperloopTT’s smart branding: humanising a futuristic innovation

Global Brand Inspiration Series
10 September, 2020

HyperloopTT aims to revolutionise the way we travel. The company has strategically put human connection at the centre and has incorporated ‘familiar’ elements in its branding; successfully resonating with potential future passengers.

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Why you must be a ‘must-have’ to survive a Rona-Recession

07 September, 2020

If you offer a “must-have” product or service, the economic slowdown is far less likely to impact your business. Find out how you can position your business and your offerings as “essential”, and what the benefits of doing so are.

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Aesop; a refreshingly different and sustainable approach to retail

Global Brand Inspiration Series
04 September, 2020

Aesop boldly takes a stand against the common belief that sameness equals a strong brand identity; instead, they claim that well-considered design can improve our life!

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Why getting on the offensive early is essential in surviving an economic crisis

03 September, 2020

You may have heard the saying “don’t let a good crisis go to waste”. Find out why getting on the offensive early is essential in surviving the upcoming economic crisis.

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Three essential strategies to survive COVID-19; focus, focus, focus!

27 August, 2020

Find out why focusing on your core customer, focusing on your core competencies, and focusing and streamlining your processes will ensure your business to survive the upcoming recession and thrive beyond.

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What are the first two critical steps you must take to thrive through a recession?

25 August, 2020

Find out the two crucial strategies that will help your business not just survive a recession but flourish afterwards - all whilst maintaining a balanced yet strategic approach.

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12 strategies to survive & thrive through a recession

07 August, 2020

Drawing on research by Harvard, McKinsey, Deloitte, and Bain & Company, we’ve identified the proven strategies used by top companies to successfully navigate through a downturn and thrive after it - and compiled them into this comprehensive guide.

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Why destination branding is more important than ever post-COVID-19

17 June, 2020

With Australia set to experience a resurgence in domestic tourism, having a powerful destination brand will be more important than ever.

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7 Strategies Behind The World's Most Successful Destination Brands

05 June, 2020

Drawing from a collection of case studies, research papers and expert insights, we’ve curated a selection of the world’s leading destination brands and identified the seven strategies that position them as iconic places to live, work and visit.

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What customers want to hear from brands in a crisis

22 April, 2020

Deliberating on the best marketing strategy to get you through the COVID-19 pandemic? Here is what customers want to hear from your brand in the coming months.

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12 strategies to survive & thrive through a recession [Summary]

06 April, 2020

Read a summary of our essential report on the 12 key strategies used by leading companies to survive a recession - and thrive afterwards.

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BMW unveils a new logo designed for the digital age

06 March, 2020

BMW has revealed its most drastic logo redesign since its inception.

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Sleepover at IKEA! Experiential retailing at its best

17 February, 2020

IKEA's in-store sleepover activation is a world's best practice example of the sort of experiential marketing that will define the future of retail.

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What Consumers Want From Brands In 2020

19 December, 2019

With a new decade comes a new set of consumer demands.

We know it can be hard to keep up - that’s why we’ve compiled a list of the most important things consumers want from brands in 2020.

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Building Consumer Trust With Australia's Most Trustworthy Brands

12 December, 2019

In today's multi-channel, hyper-competitive market, building consumer trust is more important to brand survival than ever. But what exactly makes a brand trustworthy, and who are Australia's most trustworthy brands?

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Pantone Announce 2020 Colour of the Year

10 December, 2019

Pantone studies trends in colour, fashion, marketing, and politics to determine the colour that will define the next year. 2020's Colour of the Year is noticeably influenced by the ubiquity of social media and the current political climate.

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What Brands Can Learn from the Paris Olympics Logo

28 November, 2019

The Paris Olympics Committee recently unveiled the logo for the 2024 Olympic Games. While public opinion has been divided, there are many things to like about this daring new logo - particularly what it can teach us about building a strong brand.

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Davidson: Animating the Brands of the Future

09 October, 2019

At Davidson Branding, we have years of experience in creating compelling animated brand identities for leading companies. Take a glimpse into the future of brand identity with some of our favourite projects!

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10 Of The World's Most Inspiring Brand Animations

26 September, 2019

Animated logos have been embraced by many leading companies as the future of brand identity, and are predicted to be a significant driver of brand performance in 2020.

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Why Animated Logos Will Be a Driver of Brand Performance in 2020

12 September, 2019

What was once considered a frivolous novelty by marketers, has now been embraced by many of the world’s leading companies as a key driver of brand performance.

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What Modern Brands Can Learn From NASA's 1975 Brand Identity

08 August, 2019

NASA is one of the most recognised, revered and iconic brands in the world. Designed over 40 years ago, the principles behind the 1975 brand identity remain as relevant today.

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Bear-illiant Branding

03 April, 2019

This is one of our favourite branding projects. Bear Nibbles make a range of products from snacks to breakfast cereal targeted at children. But what, specifically, makes this brand grrreat?

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What Consumers Want From Brands In 2019

28 January, 2019

If you’re anything like us, you have an overflowing folder dedicated to all the consumer trend reports you’ve been sent for 2019.

The good news? We’ve read them for you.

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Five Strategies To Improve Website Performance

15 November, 2018

A poorly-designed website leads to high bounce rates, low engagement and impacts the perception of your business. We’ve sorted through the clutter of information and compiled a list of the 5 essential strategies to improve your website's performance.

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The Inspiration Behind 10 of Australia's Iconic Brand Names

30 April, 2018

Many Australians have grown up with brands such as Country Road, JB Hi-Fi and Rip Curl but how many of us have actually stopped and thought about where these names actually came from?

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The Inspiration Behind The Brand Names Of 10 World Famous Companies

08 March, 2018

Today, brands are an integral part of our daily lives – from the clothes we wear, the car we drive, the food we eat and even our choice of tattoo (no, seriously), are often influenced by leading brands.

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7 Reasons Why Successful Businesses Change Their Brand Name

12 January, 2018

In business today with shrinking marketing budgets and ever-increasing competition it’s more important than ever to get your branding right. In particular, your brand name has to do more, say more and work harder than ever before.

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Lead Generation Services: The Mechanics of Lead Generation

02 April, 2017

Lead generation is the action or process of identifying and cultivating potential customers for your business's products or services.

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The Power of Scarcity For Lead Generation

27 March, 2017

If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up. Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around.

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World's Best Practice Marketing Strategies: Lead Generation Melbourne

27 March, 2017

“Leads are the metric that, as marketers, we rely on. Because leads mean money.”
- Kipp Bodnar, HubSpot

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