Drawing on research by Harvard, McKinsey, Deloitte, and Bain & Company, we’ve identified the proven strategies used by top companies to successfully navigate through a downturn and thrive after it - and compiled them into this comprehensive guide.
BMW has revealed its most drastic logo redesign since its inception.
IKEA's in-store sleepover activation is a world's best practice example of the sort of experiential marketing that will define the future of retail.
With a new decade comes a new set of consumer demands.
We know it can be hard to keep up - that’s why we’ve compiled a list of the most important things consumers want from brands in 2020.
In today's multi-channel, hyper-competitive market, building consumer trust is more important to brand survival than ever. But what exactly makes a brand trustworthy, and who are Australia's most trustworthy brands?
Pantone studies trends in colour, fashion, marketing, and politics to determine the colour that will define the next year. 2020's Colour of the Year is noticeably influenced by the ubiquity of social media and the current political climate.
The Paris Olympics Committee recently unveiled the logo for the 2024 Olympic Games. While public opinion has been divided, there are many things to like about this daring new logo - particularly what it can teach us about building a strong brand.
At Davidson Branding, we have years of experience in creating compelling animated brand identities for leading companies. Take a glimpse into the future of brand identity with some of our favourite projects!
Animated logos have been embraced by many leading companies as the future of brand identity, and are predicted to be a significant driver of brand performance in 2020.
What was once considered a frivolous novelty by marketers, has now been embraced by many of the world’s leading companies as a key driver of brand performance.
NASA is one of the most recognised, revered and iconic brands in the world. Designed over 40 years ago, the principles behind the 1975 brand identity remain as relevant today.
This is one of our favourite branding projects. Bear Nibbles make a range of products from snacks to breakfast cereal targeted at children. But what, specifically, makes this brand grrreat?
If you’re anything like us, you have an overflowing folder dedicated to all the consumer trend reports you’ve been sent for 2019.
The good news? We’ve read them for you.
A poorly-designed website leads to high bounce rates, low engagement and impacts the perception of your business. We’ve sorted through the clutter of information and compiled a list of the 5 essential strategies to improve your website's performance.
Many Australians have grown up with brands such as Country Road, JB Hi-Fi and Rip Curl but how many of us have actually stopped and thought about where these names actually came from?
Today, brands are an integral part of our daily lives – from the clothes we wear, the car we drive, the food we eat and even our choice of tattoo (no, seriously), are often influenced by leading brands.
In business today with shrinking marketing budgets and ever-increasing competition it’s more important than ever to get your branding right. In particular, your brand name has to do more, say more and work harder than ever before.
Lead generation is the action or process of identifying and cultivating potential customers for your business's products or services.
If you look at the principle of supply and demand, you’ll notice that when supply is limited, demand goes up. Scarcity has a psychological influence on us, making us want something even more if there isn’t enough to go around.
“Leads are the metric that, as marketers, we rely on. Because leads mean money.”
- Kipp Bodnar, HubSpot