For FMCG brands, now is the time to plan ahead for a new reality. Reflecting on both the long-term trends and the short-term impact of COVID-19, this report speaks with the voice of the consumer; their lives and the role food and beverage plays.
For FMCG brands, now is the time to plan ahead for a new reality. Reflecting on both the long-term trends and the short-term impact of COVID-19, this report speaks with the voice of the consumer; their lives and the role food and beverage plays.Read Now
A true disruptor in the sector; Absolut Vodka's refreshed bottle design masterfully pays homage to its Swedish origins, not compromising the originality characterising the brand and the forwardness in which it communicates its values.Read Now
The Climate Change Committee moved away from the sector’s “cliched earth logo trap”; its striking rebrand powerfully communicating data in an engaging way that speaks to both the general public and data analysts.Read Now
2020 brought confusion and rapid change for many brands. With a brighter outlook for 2021, economic stability and a renewed sense of optimism from consumers, there are many ways brands can help navigate a course to a year of growth.Read Now
The 19,000-square-metre retail space curated by Gentle Monster boldly disrupts the current retail typology; its experimentation and art installations transporting customers into an alternate universe - the ‘Mars zone’.Read Now
Steens’ new packaging, inspired by the honey bee, is an interactive structure with a bee box exterior and a blossoming insert; allowing the brand to stand apart in a competitive category by providing customers with a memorable unboxing experience.Read Now
Fragrance Lab presents a unique personalised and interactive experience shaped by visitors’ preferences, tastes and habits.Read Now
The Climate Change Committee moved away from the sector’s “cliched earth logo trap”; its striking rebrand powerfully communicating data in an engaging way that speaks to both the general public and data analysts.
The 19,000-square-metre retail space curated by Gentle Monster boldly disrupts the current retail typology; its experimentation and art installations transporting customers into an alternate universe - the ‘Mars zone’.
Steens’ new packaging, inspired by the honey bee, is an interactive structure with a bee box exterior and a blossoming insert; allowing the brand to stand apart in a competitive category by providing customers with a memorable unboxing experience.
Fragrance Lab presents a unique personalised and interactive experience shaped by visitors’ preferences, tastes and habits.
The citizen-facing master brand for City of Vienna allowed residents to feel more connected to the city and better-navigate its services, whilst to the outside world - it presented the Austrian capital as the smart city of the future.
Lush’s latest project in Liverpool creatively reinvents retail as we know it by incorporating exclusive treatments, partnering with local businesses and leveraging technology; its primary goal delivering a “borderless”, immersive customer experience.
Milca’s relaunch campaign cleverly leverages the duality of being a ‘new’ heritage brand in the market by making use of nostalgia marketing insights and taking on a retro-modern aesthetic; masterfully appealing to both millennials and centennials.
The rebranded ‘Spare Snacks’ goes beyond the eye-catching packaging design and seeks to change attitudes towards food waste.
Driven by a passion for engaging with customers in a memorable and interactive way, the Huda Beauty brand presents a fascinating example of brand storytelling and product promotion through a unique medium.
Inspired by a complex history and a unique amalgamation of cultures, the brand identity projects sophistication and limitless possibilities through an arresting combination of motifs.
Going beyond the traditional transactional experience, the Hipanda store creates an enchanting futuristic retail experience by creatively coupling an impressive visual spectacle of installations with immersive storytelling.
The rebranding achieves a perfect balance between modernity and heritage; the punchy repositioning statement and its sleek reimagined new logo centring around ‘storytelling’ - the DNA of Warner Brothers.
The Feel Good brand encourages deeper meaning in packaging design through their two-part strategy: sustainability through a closed-loop economy and mental wellbeing by ‘being in the moment’.
Driven by the desire to provide benefits to individuals, nations and their economies, the group refreshed its vision, captured by the slogan ‘Open Power’ which in turn inspired a revolutionary rebranding.
L’Occitane partnered with renowned French pastry chef Pierre Hermé to create a one-of-a-kind flagship Concept Store; a luxurious temple of pure indulgence and sensorial pleasure.
The athleisure giant is defining the future of retail as we know it and the “city shop” in Paris, being their latest endeavour, has set a new digitally-driven, sustainable retail standard.
HyperloopTT aims to revolutionise the way we travel. The company has strategically put human connection at the centre and has incorporated ‘familiar’ elements in its branding; successfully resonating with potential future passengers.
If you offer a “must-have” product or service, the economic slowdown is far less likely to impact your business. Find out how you can position your business and your offerings as “essential”, and what the benefits of doing so are.
Aesop boldly takes a stand against the common belief that sameness equals a strong brand identity; instead, they claim that well-considered design can improve our life!
You may have heard the saying “don’t let a good crisis go to waste”. Find out why getting on the offensive early is essential in surviving the upcoming economic crisis.
Find out why focusing on your core customer, focusing on your core competencies, and focusing and streamlining your processes will ensure your business to survive the upcoming recession and thrive beyond.
Find out the two crucial strategies that will help your business not just survive a recession but flourish afterwards - all whilst maintaining a balanced yet strategic approach.
Drawing on research by Harvard, McKinsey, Deloitte, and Bain & Company, we’ve identified the proven strategies used by top companies to successfully navigate through a downturn and thrive after it - and compiled them into this comprehensive guide.
With Australia set to experience a resurgence in domestic tourism, having a powerful destination brand will be more important than ever.
Drawing from a collection of case studies, research papers and expert insights, we’ve curated a selection of the world’s leading destination brands and identified the seven strategies that position them as iconic places to live, work and visit.
Deliberating on the best marketing strategy to get you through the COVID-19 pandemic? Here is what customers want to hear from your brand in the coming months.
Read a summary of our essential report on the 12 key strategies used by leading companies to survive a recession - and thrive afterwards.
BMW has revealed its most drastic logo redesign since its inception.
IKEA's in-store sleepover activation is a world's best practice example of the sort of experiential marketing that will define the future of retail.
In today's multi-channel, hyper-competitive market, building consumer trust is more important to brand survival than ever. But what exactly makes a brand trustworthy, and who are Australia's most trustworthy brands?
The Paris Olympics Committee recently unveiled the logo for the 2024 Olympic Games. While public opinion has been divided, there are many things to like about this daring new logo - particularly what it can teach us about building a strong brand.
What was once considered a frivolous novelty by marketers, has now been embraced by many of the world’s leading companies as a key driver of brand performance.
NASA is one of the most recognised, revered and iconic brands in the world. Designed over 40 years ago, the principles behind the 1975 brand identity remain as relevant today.
A poorly-designed website leads to high bounce rates, low engagement and impacts the perception of your business. We’ve sorted through the clutter of information and compiled a list of the 5 essential strategies to improve your website's performance.
Many Australians have grown up with brands such as Country Road, JB Hi-Fi and Rip Curl but how many of us have actually stopped and thought about where these names actually came from?
Today, brands are an integral part of our daily lives – from the clothes we wear, the car we drive, the food we eat and even our choice of tattoo (no, seriously), are often influenced by leading brands.
In business today with shrinking marketing budgets and ever-increasing competition it’s more important than ever to get your branding right. In particular, your brand name has to do more, say more and work harder than ever before.
Lead generation is the action or process of identifying and cultivating potential customers for your business's products or services.
“Leads are the metric that, as marketers, we rely on. Because leads mean money.”
- Kipp Bodnar, HubSpot