“The pace of change has never been this fast, yet it will never be this slow again.”
With the world changing at a dizzying pace, it’s more important than ever to understand the shifts and changes that influence the future of your category.
Working closely with leading Shopper Scientists, researchers and global insights specialists, our trend presentations identify the key drivers of consumer behaviour – both short and long-term, helping business leaders and marketing teams make informed decisions about their brands’ strategic direction.
“The Future of Healthy Food report was packed full of invaluable insights and having Grant present the insights gave even more depth to the findings and most importantly, allowed us to focus on and workshop the insights that were most relevant to us. It gave us focus and helped spark a number of ideas to grow our brand in the future. I’d highly recommend the trend presentation.” – Julie Ahern, Jordans Dorset Ryvita
We surveyed 750 Australian consumers to delve into the realities of everyday life and supermarket shopping, we found that balancing the competing demands of health and budget has led to changes in purchasing patterns.
Every brand wants their customers to feel “True Brand Love”. The benefits have been proven in multiple studies and include the highest levels of brand loyalty, willingness to pay a price premium and more positive recommendations.
We’re currently witnessing the largest ever generational transfer of wealth, laid on top of the world’s Sixth Mass Extinction Event, one that will threaten our very existence.
The Future of Retail highlights the unique and changing behaviours of Australian shoppers, it helps us better understand how we can harness consumer confidence and drive retail success.
Drawing on over 500 global and local reports, case studies, and insights The Future of Healthy Food is a curated report, highlighting six key consumer drivers for 2022 and beyond.
Drawing on research by Harvard, McKinsey, Deloitte, and Bain & Company, we’ve identified the proven strategies used by top companies to successfully navigate through a downturn and thrive after it – and compiled them into this comprehensive guide.