“The pace of change has never been this fast, yet it will never be this slow again.”
Justin Trudeau
With the world changing at a dizzying pace, it’s more important than ever to understand the shifts and changes that influence the future of your category.
Working closely with leading Shopper Scientists, researchers and global insights specialists, our trend presentations identify the key drivers of consumer behaviour – both short and long-term, helping business leaders and marketing teams make informed decisions about their brands’ strategic direction.
Book an in-house executive presentation where we will further expand on the insights, industry trends, and drivers identified in trend reports.
Whether you need assistance with new product developments, repositioning or brand messaging, this session will enable you to workshop strategic opportunities for your brand with our Senior Strategist, Grant Davidson.
The presentation will be tailored to best suit your current needs, the key focus being to help you build successful and resilient brands in 2024 and beyond.
Our Audience
We’ve shared our reports, insights and passion for trends with hundreds of executives from leading organisations across Australia, Malaysia, the UK and the USA.
Our Latest Trend Presentations
We surveyed 750 Australian consumers to delve into the realities of everyday life and supermarket shopping, we found that balancing the competing demands of health and budget has led to changes in purchasing patterns.
Every brand wants their customers to feel “True Brand Love”. The benefits have been proven in multiple studies and include the highest levels of brand loyalty, willingness to pay a price premium and more positive recommendations.
In today’s fiercely competitive commercial landscape, brands strive to capture attention amidst a plethora of consumer options, with only a select few standing out and achieving genuine iconic status. These esteemed brands represent the epitome of success, embodying the aspirations and values of their industries.
Narratives are critical for brands to stand out and connect meaningfully with their audience. They differentiate brands from commodities, build emotional connections, inspire loyalty, and frame value beyond mere functionality.
We’re currently witnessing the largest ever generational transfer of wealth, laid on top of the world’s Sixth Mass Extinction Event, one that will threaten our very existence.
Competition has never been more fierce. Accelerated by a storm of a global pandemic, globalisation, digital adoption, high employment costs, and an increasingly budget-conscious, time-poor, and information-savvy consumer.
Drawing on over 500 global and local reports, case studies, and insights The Future of Healthy Food is a curated report, highlighting six key consumer drivers for 2022 and beyond.
Drawing on research by Harvard, McKinsey, Deloitte, and Bain & Company, we’ve identified the proven strategies used by top companies to successfully navigate through a downturn and thrive after it – and compiled them into this comprehensive guide.
