Trend Presentations

Inspire, motivate and empower teams

“The pace of change has never been this fast, yet it will never be this slow again.”

Justin Trudeau

 

With the world changing at a dizzying pace, it’s more important than ever to understand the shifts and changes that influence the future of your category.

Working closely with leading Shopper Scientists, researchers and global insights specialists, our trend presentations identify the key drivers of consumer behaviour – both short and long-term, helping business leaders and marketing teams make informed decisions about their brands’ strategic direction.

Book an in-house executive presentation where we will further expand on the insights, industry trends, and drivers identified in trend reports.

Whether you need assistance with new product developments, repositioning or brand messaging, this session will enable you to workshop strategic opportunities for your brand with our Senior Strategist, Grant Davidson.

The presentation will be tailored to best suit your current needs, the key focus being to help you build successful and resilient brands in 2024 and beyond.

 

Trend Presentations

Our Audience

 

We’ve shared our reports, insights and passion for trends with hundreds of executives from leading organisations across Australia, Malaysia, the UK and the USA.

 

fmcg logos

Our Latest Trend Presentations

 

The trends impacting food brands in 2023/24

We surveyed 750 Australian consumers to delve into the realities of everyday life and supermarket shopping, we found that balancing the competing demands of health and budget has led to changes in purchasing patterns.

7 strategies behind the world's most successful destination brands

Every brand wants their customers to feel “True Brand Love”. The benefits have been proven in multiple studies and include the highest levels of brand loyalty, willingness to pay a price premium and more positive recommendations.

7 strategies behind the world's most successful destination brands

The Marketing to Millennials report is the definitive guide to help marketers drive growth by capturing the hearts, minds and digital wallets of this influential market.

Achieving Iconic Brand Status

In today’s fiercely competitive commercial landscape, brands strive to capture attention amidst a plethora of consumer options, with only a select few standing out and achieving genuine iconic status. These esteemed brands represent the epitome of success, embodying the aspirations and values of their industries.

The Magic of Brand Narratives

Narratives are critical for brands to stand out and connect meaningfully with their audience. They differentiate brands from commodities, build emotional connections, inspire loyalty, and frame value beyond mere functionality.

The Art and Psychology of Visual Communication

Visual engagement goes beyond mere aesthetics—it taps into the deep recesses of the human mind, shaping perceptions, eliciting emotions, and driving behaviour. As such, visuals ‘punch above their weight’ as communication tools

8 consumer levers of sustainability report

We’re currently witnessing the largest ever generational transfer of wealth, laid on top of the world’s Sixth Mass Extinction Event, one that will threaten our very existence.

7 strategies behind the world's most successful destination brands

Competition has never been more fierce. Accelerated by a storm of a global pandemic, globalisation, digital adoption, high employment costs, and an increasingly budget-conscious, time-poor, and information-savvy consumer.

7 strategies behind the world's most successful destination brands

Drawing on a collection of almost 100 global and local reports, case studies, and insights from experts including McKinsey, Mintel, and Nielsen, we have curated a report that highlights seven key drivers of consumer behaviour.

7 strategies behind the world's most successful destination brands

Drawing on over 500 global and local reports, case studies, and insights The Future of Healthy Food is a curated report, highlighting six key consumer drivers for 2022 and beyond.

12 strategies to survive & thrive through a recession

Drawing on research by Harvard, McKinsey, Deloitte, and Bain & Company, we’ve identified the proven strategies used by top companies to successfully navigate through a downturn and thrive after it – and compiled them into this comprehensive guide.

7 strategies behind the world's most successful destination brands

Drawing from a collection of case studies, research papers and expert insights from Harvard, we’ve curated a selection of the world’s leading destination brands and identified the seven strategies that position them as iconic places to live, work and visit.

7 strategies behind the world's most successful destination brands

The Future of Retail highlights the unique and changing behaviours of Australian shoppers, it helps us better understand how we can harness consumer confidence and drive retail success.