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F2 Architecture

F2 ARCHITECTURE IS AN AWARD WINNING ARCHITECTURAL PRACTICE ESTABLISHED BY ARCHITECT, FRANCO FIORENTINI. THE PRACTICE IS BASED IN MELBOURNE, AUSTRALIA AND OPERATES AS A DESIGN FOCUSED STUDIO WITH A COLLABORATIVE CULTURE. CREATIVITY AND BEAUTIFULLY SIMPLE, ICONIC DESIGNS SHOWCASE THIS INTERNATIONAL, AWARD WINING ARCHITECTURE PRACTICE.

F2 REQUIRED A STRONG WEB PRESENCE TO SHOWCASE THEIR IMPRESSIVE BODY OF WORK SPANNING TWO DECADES AND MOST IMPORTANTLY TO REFLECT THEIR DESIGN PHILOSOPHY OF CREATING SIMPLE, BOLD AND ICONIC VISUAL STATEMENTS.

OUR DESIGN SOLUTION WAS AS SIMPLE AND ICONIC AS THEIR WORK; A MINIMALIST SITE USING THE FULL SCREEN AS THE BOLD CANVAS FOR THEIR SPECTACULAR BUILT ENVIRONMENT IMAGES. THE MENU SYSTEM IS HIDDEN AND TRIGGERED ONLY WHEN NEEDED, CREATING A BEAUTIFULLY SIMPLE AND FLUID EXPERIENCE.

THE WEBSITE HELPED F2 WIN HIGH PROFILE AND HIGHLY COMPETITIVE PROJECTS INCLUDING THE ICONIC POLE HOUSE IN LORNE AND PAUL SMITH COLLINS STREET FLAGSHIP STORE.

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