Henry Bucks is a premium, highly respected, 125 year old company of men’s outfitters.
Henry Bucks marketing calendar includes many seasonal and event campaigns – Father’s Day (of course), Spring Racing Carnival, autumn/winter and end of year sales, just to name a few.
To stimulate sales growth, Henry Bucks asked Davidson to develop a series of electronic direct mail communications for each of their marketing campaigns. The challenge was to create EDMs that would get noticed amongst the many other messages received by the Henry Bucks mailing list.
Scope of work included the development of an iconic campaign image and headline, as well as product images and descriptions.
Henry Bucks’ electronic direct mail campaigns contributed to record sales with opening rates for HB’s EDMs far exceeding the industry average.