Instant Cosmetics Rebrand

Instant Cosmetics is a premium aesthetic supplier that empowers Australian cosmetic nurses and clinic owners by offering reliable, fast, and easy-to-use products and services. Backed by Wesfarmers Health, Instant Cosmetics distinguishes itself by providing top-tier education, regulatory expertise, and responsive customer support, ensuring that small operators can thrive in a highly competitive market. Their “beautifully simple” approach makes life easier for solo nurses and busy clinics, contributing to their growing reputation in the aesthetics industry.

OPPORTUNITY
Australia’s cosmetic surgery market is booming, with 38% of adults considering a procedure in the next decade. However, many small-scale operators struggle with time pressures, compliance, and new regulatory restrictions. The market is also shifting towards natural aesthetics, increasing the need for tailored, innovative solutions.

This provided an opportunity for Instant Cosmetics to step up as a trusted business partner, offering both aesthetic products and expert guidance for clinics navigating complex regulations.

APPROACH
Our team worked closely with Instant Cosmetics to refine their brand positioning. We emphasised their strengths: reliability, responsiveness, and industry-leading expertise. Through a cohesive branding campaign, we shifted the market perception of Instant Cosmetics from “just another supplier” to a world-class premium provider that simplifies clinic management. By highlighting their education offerings, WhatsApp community, and newly streamlined backend system, we enabled them to better serve solo operators and small clinics, who face time constraints and regulatory challenges.

OUTCOME
With the new initiatives in place, Instant Cosmetics is aiming for an increase in nurse partnerships over the next 12 months, setting the stage for further expansion and achieving their ambition to become the top choice for Australian cosmetic nurses.