By 2030, Gen Z will become the largest and wealthiest generation on the planet, reshaping the retail landscape in profound and permanent ways. Are you ready?
In this bold and insight-rich presentation, we unpack the paradoxical nature of Gen Z and decode what Australian retailers must do to thrive in this new era.
Meet the generation that’s digital by default, socially conscious by nature, and paradoxically craving both convenience and connection.
From fast fashion to ethical consumerism, buy-now-pay-later to mental wellness, this generation is rewriting the rules—and breaking all the old ones.
Get ahead of the curve with bold predictions on social commerce, hyper-personalisation, hybrid experiences and more.
From AR-powered pop-ups to circular economy models, discover how brands like Nike, IKEA and Coach are winning Gen Z—and how you can too.
• Retail leaders, brand builders and marketing professionals
• Business owners targeting Millennials and Gen Z
• Anyone wondering how to remain relevant in the next decade of retail
“By placing Gen Z at the heart of our approach, we’ve significantly boosted demand and profits, propelling Coach to become the number one favourite handbag brand for US Gen Z.”
— Todd Kahn, CEO of Coach
Book an in-house executive presentation where we will further expand on the insights, industry trends, and drivers identified in the report. Whether you need assistance with new product developments, repositioning or brand messaging, this session will enable you to workshop strategic opportunities for your brand with our Principal of Brand Growth, Grant Davidson. The presentation will be tailored to best suit your current needs, the key focus being to help you build successful and resilient brands in 2025 and beyond.
