Privacy Policy


Davidson Branding Pty Ltd and each of its Related Bodies Corporate (also referred to as “We” in this Privacy Policy) respect your privacy. We have developed this Privacy Policy to inform you of how we protect the Personal Information that we Collect, Use, Disclose and keep secure. It also covers how Davidson Branding Pty Ltd makes the Personal Information it holds available for access to and correction by you.

This Privacy Policy has been drafted having regard to our obligations under the Privacy Act 1988 (Cth), the Privacy Amendment (Enhancing Privacy Protection) Act 2012 which includes the Australian Privacy Principles (collectively, the Privacy Act) and the Spam Act 2003 Cth (Spam Act). This Privacy Policy is a public document and has been prepared in light of Australian Privacy Principle 1 – Open and Transparent Management of Personal Information.

Please take a few minutes to review this Privacy Policy. By using the Davidson Branding Pty Ltd Website, you are consenting to the Collection, Use and Disclosure of your Personal Information as set forth in this Privacy Policy.


  1. Davidson Branding Pty Ltd Collects Personal Information about customers, prospective customers and Website users which is reasonably necessary for, or directly related to, one or more its functions or activities. We Collect your Personal Information in several ways, including but not limited to:
    1. The registration process on our Website;
    2. other instances in which you provide Personal Information via our Website;
    3. over the phone.
  2. The Personal Information that we Collect includes (but is not necessarily limited to): your first name, your last name and your email address.
  3. At or before the time, or, if that is not practicable, as soon as practicable after, we Collect your Personal Information, we will notify you of the matters required pursuant to Australian Privacy Principal 5 – Notification of the Collection of Personal Information, by providing you with this Privacy Policy, or by notifying you of how you may access this Privacy Policy.
  4. Davidson Branding Pty Ltd will not Collect Personal Information secretly or in an underhanded way and will not sell your Personal Information to any third party.


  1. Davidson Branding Pty Ltd holds Personal Information which it has Collected to Use and/or Disclose for its Primary Purposes, including but not limited to:
    1. promoting regular offers to you;
    2. answering your inquiry;
    3. sending you additional materials relating to Davidson Branding Pty Ltd and products and services that may be of interest to you; and
    4. providing you with effective customer service.
    5. delivering the products and services you purchased or requested (please note that this may include providing your Personal Information to third parties to enable the delivery of products and services which you purchased or requested).
  2. Davidson Branding Pty Ltd also holds Personal Information which it Uses and/or Discloses for purposes other than its Primary Purposes (Secondary Purposes). You provide your consent to us Using and/or Disclosing your Personal Information for the following Secondary Purposes:
    1. business planning and product development;
    2. enabling us to better understand your needs and interests;
    3. improving the content, functionality and usability of our Website;
    4. improving our marketing and promotional efforts;
    5. displaying personalised advertising when you visit our Website;
    6. for any other purpose identified in any other agreement between Davidson Branding Pty Ltd and you;
    7. generally, or the industries in which you or Davidson Branding Pty Ltd operates; and
    8. as otherwise described in this Privacy Policy.
  3. Davidson Branding Pty Ltd may Use and/or Disclose your Personal Information for any Secondary Purposes not included in this Privacy Policy if:
    1. the Secondary Purpose is related to a Primary Purpose; and
    2. you would have a Reasonable Expectation that we would Use the information for that Secondary Purpose.
  4. From time to time we may Disclose your Personal Information to organisations outside of Davidson Branding Pty Ltd in order to deliver the services you require. Your Personal Information is Disclosed to these organisations only in relation to us providing our services to you. These organisations carry out, amongst other services, our:
    1. customer inquiries;
    2. information technology services;
    3. marketing services (including market research);
    4. website usage analysis; and
    5. to support or facilitate any of those activities described in Points 2.1 and 2.2 of this Privacy Policy.We will take reasonable practicable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your Personal Information.If you submit your details in interest for an offer, you will be contacted by the merchant on whose behalf the offer is advertised (“the merchant”). We will disclose your name, address and other information necessary to the merchant on whose behalf the deal is advertised (the Merchant). We will use reasonable endeavours to make sure that the Personal Information that we disclose to the Merchant on your behalf is the minimum necessary.
  5. The Website uses social plugins (hereinafter “Plugins”) of the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (hereinafter “Facebook”). The plugins are marked by a Facebook logo or the words “Social Plug-in by Facebook” or “Facebook Social Plugin”. Find an overview of the Facebook plugins and their appearance on If you request a page of our website which contains a plugin, your browser will build up a direct connection to the servers of Facebook. Facebook directly transmits the content of the plugin to your browser and from there it is incorporated in the website. By integrating the plugin, Facebook receives the information that your browser has accessed the page of our website, even if you do not have a Facebook account or if you are not logged into Facebook at the time. This information (including your IP address) will be sent directly from your browser to a Facebook server in the U.S. and stored there. If you are logged into Facebook, Facebook can assign your visit to our website directly to your Facebook account. If you interact with the plugins, for example, by pressing the “Like” button or by leaving a comment, the corresponding information is also transmitted directly to a Facebook server and is stored there. The information is also posted on Facebook and can be seen by your Facebook friends. Facebook may use this information for purposes of advertising, market research and personalised design of Facebook pages. For this purpose, Facebook creates profiles regarding usage, interests and relationships, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on Facebook, to inform other Facebook users about your activities on our website and to provide further related services with the use of Facebook. If you do not want Facebook to allocate the collected data via our website to your Facebook account, you must log out of Facebook before you visit our website. To find out more about the purpose and extent to which Facebook collects, processes and uses these data, your rights and the settings available to protect your privacy, please read the Facebook privacy policy.


  1. You consent to Davidson Branding Pty Ltd Using and/or Disclosing any Personal Information Collected from you for Direct Marketing purposes, whether Collected via telephone, the Website, or otherwise, but subject to the terms of this Privacy Policy.
  2. Unless otherwise provided in this Privacy Policy and in accordance with the Privacy Act and the Spam Act, Davidson Branding Pty Ltd retains the right to Use and Disclose your Personal Information for Direct Marketing purposes:
    1. that has been Collected from you in circumstances where:
      1. you have provided consent to do so; or
      2. it is within your Reasonable Expectations; or
      3. where it is impracticable to obtain your consent;
    2. that has been Collected from any third party in circumstances where:
      1. you have provided consent to do so; or
      2. it is impracticable to obtain your consent.
    3. In each Direct Marketing communication, we will include a:
      1. prominent statement appearing on the relevant piece of marketing material notifying you of your right to Opt Out from further Direct Marketing; and
      2. simple means for you to Opt Out of receiving further Direct Marketing communications of that kind.
    4. Should you Opt Out, we will stop Using and/or Disclosing your Personal Information for Direct Marketing purposes.
    5. Davidson Branding Pty Ltd will not Use your Sensitive Information for Direct Marketing purposes.


We take reasonable precautions to ensure that the Personal Information we Collect, Use and Disclose is complete, relevant and up-to-date.

  1. However, the accuracy of that information depends to a large extent on the information you provide. That’s why we recommend that you:
    1. let us know if there are any errors in your Personal Information; and
    2. keep us up-to-date with changes to your Personal Information such as your name or address. You may change your personal details by using the relevant facility on our Website or by contacting Davidson Branding Pty Ltd care of the contact details described in Point 12.


  1. Davidson Branding Pty Ltd will take reasonable steps to protect the Personal Information from misuse, interference, loss and unauthorised access or disclosure. This may include taking reasonable steps to destroy or permanently de-identify Personal Information once it is no longer needed for any purpose for which it may be Used or Disclosed in accordance with Australian Privacy Principal 11.2, subject to the exceptions contained therein.
  2. Davidson Branding Pty Ltd will not attempt to match de-identified data Collected through surveys with information identifying an individual, without the consent of the relevant individual.
  3. Davidson Branding Pty Ltd requires employees and contractors to perform their duties in a manner that is consistent with Davidson Branding Pty legal responsibilities in relation to privacy, including those in this Privacy Policy.
  4. Davidson Branding Pty Ltd will take reasonable steps to ensure that Personal Information is only accessible by people who have a genuine “need to know” as well as “right to know.”


  1. Davidson Branding Pty Ltd will permit its records containing your Personal Information to be accessed by you when required by the Privacy Act. We may, however, refuse to provide you with access to your Personal Information if one or more of those matters contained in Australian Privacy Principle 12.3 – Access to Personal Information – applies, including but not limited to instances in which:
    1. we reasonably believe that giving you access to your Personal Information would pose a serious threat to the life or to the health and safety of any individual (including you);
    2. giving access to the information would have an unreasonable impact on the privacy of any other individual;
    3. your request for access is frivolous or vexatious or giving such access will be unlawful
  2. If Davidson Branding Pty Ltd is satisfied that:
    1. having regard to the purpose for which the information is held, the information is inaccurate, out of date, incomplete or irrelevant or misleading; or
    2. you (as the person to whom the Personal Information relates) request that we correct the information;
    3. we will take reasonable steps to correct our records containing your Personal Information as soon as practically possible in accordance with the Privacy Act.
  3. If we have refused to grant you access to your Personal Information in accordance with Point 6.1 above, we will still take all reasonable steps to provide you with access to your Personal Information in a way that meets both your needs and our needs.
  4. If you:
    1. wish to lodge a request to access and/or correct your Personal Information; or
    2. have been refused access to your Personal Information by us for any reason described in this Policy and you wish to challenge that refusal; you may do so by contacting Davidson Branding Pty Ltd Digital Marketing Manager as per the details in in Point 12.
  5. Davidson Branding Pty Ltd will not normally charge a fee for processing an access request unless the request is complex or is resource intensive. Davidson Branding Pty Ltd does, however, reserve the right to charge an administration fee if an individual requests access to their Personal Information more than once in a three month period.
  6. Where Davidson Branding Pty Ltd offers online account management facilities, customers can use this capability to control aspects of their account, including amending or updating certain Personal Information.


  1. You will find that Davidson Branding Pty Ltd Website contains a prominently displayed privacy statement and will include a copy of this Privacy Policy.


  1. Davidson Branding Pty Ltd will not make it mandatory for visitors to its Website to provide Personal Information unless such Personal Information is required to answer an inquiry or provide a service. Davidson Branding Pty Ltd may however request visitors to provide Personal Information voluntarily to Davidson Branding Pty Ltd (for example, as part of a competition or questionnaire).
  2. Davidson Branding Pty Ltd will allow its customers to transact with it anonymously or by using a pseudonym wherever that is reasonable and practicable.


  1. If we send Personal Information overseas, Davidson Branding Pty Ltd will take steps which are both reasonable and practicable to ensure that the overseas recipient handles such information in accordance with the Privacy Act.
  2. Davidson Branding Pty Ltd may disclose Personal Information to an overseas recipient without complying with 9.1 if:
    1. you are Expressly Informed of the intended disclosure of your Personal Information to the overseas recipient, and you provide consent accordingly; or
    2. we reasonably believe that the overseas recipient is subject to a law or a binding scheme that has the effect of protecting the information in a way that, overall, is at least substantially similar to the way in which the Privacy Act seeks to protect same and you can access mechanisms to enforce the protection of your Personal Information under that law or that scheme; or
    3. the Disclosure is required or authorised by an Australian court or tribunal or under Australian law.


Davidson Branding Pty Ltd may, in its sole discretion, update this Privacy Policy at any time and from time to time. Any changes will be effective when posted on the Website. Your continued use of the Website will indicate your acceptance of any changes to the Privacy Policy. All Personal Information, Collected both before and after any changes take effect, will be subject to the terms of the revised policy (for which you will be taken to have provided consent) unless you indicate otherwise by contacting Davidson Branding Pty Ltd’s Digital Marketing Manager as per the details in in Point 12. We urge you to refer back to this page regularly and especially prior to providing us with any Personal Information.


“Collect” means gather, acquire or obtain by a lawful and fair means, information in circumstances where the individual is identifiable or identified.

“Direct Marketing” involves the Use and/ or Disclosure of Personal Information to communicate directly with an individual to promote goods or services through written, verbal or electronic means of communication. The goods or services which are marketed may be those of Davidson Branding Pty Ltd or a Related Body Corporate or those of an independent third party organisation.

“Disclosure” generally means the release of information outside Davidson Branding Pty Ltd  including under a contract to carry out an “outsourced function.”

“Express Consent Consequences” includes the fact that that we will not be accountable under the Privacy Act and you will not be able to seek redress under the Privacy Act in the event that you provide consent to the disclosure of your Personal Information by us to an overseas recipient and the overseas recipient handles your Personal information in breach of the Privacy Act.

“Expressly Informed” means the circumstance where we have provided you with a clear statement (either verbal or in writing) of the Express Consent Consequences.

“Opt Out” means an individual’s expressed request not to receive further Direct Marketing communications.

“Personal Information” means information that is not Sensitive Information, including information or an opinion (whether information or an opinion forming part of a database), whether true or not and whether recorded in a material form or not, about an individual whose identity is apparent, or can reasonably be ascertained from the information or opinion. This includes, but is not limited to, an individual’s name, address, telephone number and email address.

“Primary Purpose” is the main reason for the Collection of any Personal Information.

“Reasonable Expectation” means a reasonable individual’s expectation that their personal information might be Used or Disclosed for the relevant purpose.

“Related Body Corporate” is given its meaning in the Corporations Act 2001 (Cth).

“Secondary Purpose” means a purpose of Use or Disclosure other than a Primary Purpose.

“Sensitive Information” is given its meaning in section 6(1) of the Privacy Act 1988 (Cth).

“Use” means the handling of Personal Information within Davidson Branding Pty Ltd

“Website” means the website of Davidson Branding Pty Ltd and related webpages.


If you have any questions about this privacy policy, any privacy related dealings with us or a possible breach of your privacy or would like further information about our information management practices, you can contact the Digital Marketing Manager of Davidson Branding Pty Ltd, care of the following details:

C/- Digital Marketing Manager