‘THIS NEW DIRECTION FOR THE BRAND HAS DELIVERED STRONG SALES AND INCREASED PROFITS.’ RAGTRADER JULY 2014

Country Road & Trenery

FOR OVER 40 YEARS, COUNTRY ROAD HAS DESIGNED BEAUTIFUL PRODUCTS FOR AN AUTHENTICALLY AUSTRALIAN WAY OF LIFE ACROSS WOMAN, MAN, CHILD AND HOME. WITH 68 FREE-STANDING STORES, 77 DEPARTMENT STORE CONCESSIONS AND AN ANNUAL TURNOVER IN EXCESS OF $400 MILLION, COUNTRY ROAD HAS DESIGNED ITS WAY TO BECOME ONE OF AUSTRALIA’S MOST ICONIC RETAILERS.

OVER A FOUR YEAR PERIOD, DAVIDSON WORKED CLOSELY WITH THE COUNTRY ROAD MANAGEMENT TEAM TO HELP DEFINE THE COUNTRY ROAD BRAND ARCHITECTURE, REVITALISE SUB BRANDS, TICKETING AND LABELING AND CREATE A DETAILED BRAND STANDARDS MANUAL.

IN 2009, DAVIDSON WORKED CLOSELY WITH THE COUNTRY ROAD LEADERSHIP TEAM TO DEVELOP THE BRAND NAME TRENERY, FOR A NEW OFFER DESIGNED TO ATTRACT THE 40-PLUS MARKET.

THE TRENERY BRAND HAS GROWN TO A NETWORK OF 48 STORES ACROSS AUSTRALIA, NEW ZEALAND AND SOUTH AFRICA.

‘THIS NEW DIRECTION FOR THE BRAND HAS DELIVERED STRONG SALES AND INCREASED PROFITS.’ RAGTRADER JULY 2014

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