Acusensus Website
Acusensus Limited (ACE) is a multi-award-winning organisation specialising in world-first enforcement technology that addresses the world’s road safety challenges.
OPPORTUNITY
Before becoming a public company, Acusensus had a significant opportunity to elevate its perception among investors and key stakeholders by enhancing engagement, showcasing technical expertise, and improving website navigation to strengthen its market position and attract greater investment.
APPROACH
Following research and strategic planning, we collaborated to create a website that communicates modern innovation, cutting-edge thinking, and global appeal.
The design optimises human-centred design thinking, ensuring clarity, ease of navigation, and emotional engagement with purpose-driven and captivating messaging. The new site reflects boldness and confidence, replacing a dark interface with a light, bright, and optimistic look and feel while having the capacity to scale as the business grows.
OUTCOME
Acusensus is now positioned as a thought leader and deliverer of societal benefits through innovative breakthrough technologies.
Following going public, Acusensus raised $20 million to support global growth and product expansion. The same year, it ranked #8 on the Australian Financial Review (AFR) Fast 100 List, recognising itself as one of Australia’s fastest-growing companies.