Cadbury Mousse and Pudding Range

Partnering with Cadbury, Exquisine introduced a specially crafted line of indulgent desserts designed to elevate every bite into an extraordinary experience.

OPPORTUNITY
This new range of Cadbury-branded desserts aimed to captivate the hearts of Australians by bringing the perfect blend of indulgence and balance. Designed to appeal to traditional dessert lovers and health-conscious eaters alike, the range created a compelling choice for consumers seeking quality, flavour, and satisfaction in every bite.

The project included four tantalising desserts: Cadbury Dairy Milk Chocolate Mousse, Cadbury Caramel Mousse, Cadbury Caramel Chocolate Mousse, and Cadbury High Protein Chocolate Pudding.

APPROACH
Our design process began with in-depth consumer research to uncover insights into Australians’ dessert preferences and trends. We focused on balancing beloved flavours with a nod to health-conscious indulgence, creating a collection that not only tastes great but meets modern expectations.

We used vibrant, signature Cadbury colours for the packaging that instantly convey indulgence, with subtle design elements highlighting the products’ nourishing qualities. To bring these flavours to life, we captured each dessert in a warm, naturally lit kitchen setting with fresh fruits, evoking that moment of anticipation before the first bite.

OUTCOME
Since launching the new Cadbury dessert range, the desserts have successfully secured their place in Australian consumers’ shopping carts, resulting in increased market share and rapid growth in sales within the chilled dessert category.