Catholic Church Insurance
After 100 years of continuous service, and now with an annual premium income of more than $200 million, the Catholic Church’s own insurance company, CCI, needed to re-energise their people, clients and brand to adapt to a rapidly changing world.
From intensive internal stakeholder engagement across all divisions and nearly 50 senior management staff, a new vision, values and personality were established to increase the commerciality of the business and resonate with clients and the Church.
The new brand identity is fresh, vibrant and reflects the Church’s awe-inspiring architecture and stained glass. The supporting typography, colour palette, photography and graphic elements are uniquely CCI and reflect the progressive insurance company CCI had to become.
With the community spotlight on the Church and its insurance operations, the internal culture and externally facing brand are now strengthened and focused on addressing the needs of stakeholders, clients and the community in a new and progressive era.