Dilmah, Finest Ceylon Cinnamon Branding and Packaging

Dilmah, cultivators of Ceylon Cinnamon, launched Finest Ceylon Cinnamon; a luxury brand honouring their commitment to purity, natural goodness and ethical values.

CHALLENGE

To create awareness of the unique, natural taste of genuine Ceylon Cinnamon while positioning it as the luxury it is, as evidenced by its rich heritage and scientific investigations into its health benefits.

APPROACH

Following a series of interactive workshops, briefing sessions, and semiotics with the Dilmah team, we began developing a cohesive brand for the Finest Ceylon Cinnamon range.

We aimed to convey the romance and traditional storytelling associated with the Ceylon Cinnamon, highlighting its rich history and superior quality.

By blending modern aesthetics and the story of the product’s origins we positioned Dilmah, Finest Ceylon Cinnamon as a luxurious and authentic choice.

Gold dusting on the packaging was used to represent the cinnamon powder, while tiers of colour symbolise the layers of cinnamon.

The design was then adapted across various product extensions, ensuring a consistent brand that remains consistent and evocative.

OUTCOME

The President of Sri Lanka praised the initiative at the Dilmah Finest Ceylon Cinnamon launch, recognising the product’s potential to transform the country’s economy and reaffirming the global recognition of Sri Lankan Ceylon Cinnamon (Sunday Times, 2024).

Dilmah’s Finest Ceylon Cinnamon continues to generate increased awareness, enhance brand perception, and make a favourable market impact as it’s celebrated for its far-reaching health benefits and culinary excellence.