Edge Electrons Website Design
Edge Electrons is an electrical engineering business that believes everyone deserves affordable energy that doesn’t cost the Earth. Developing sustainable, efficient and smart technology, they design products that help save energy and reduce power bills, whether it’s for homes, businesses or network utility companies.
The Edge Electrons’ previous website required an overhaul to resolve the confusion between their product lines and customer channels: residential, business and networks as well as a simplifying the navigation. The visual identity also did not reflect the desired positioning of Edge Electrons and the innovative nature of the brand. With a personality that is approachable and intelligent, a vibrant and energetic visual language was needed to better capture the future vision of the business.
Resolving the site-map and user journeys for the three product lines was core to providing a far more user friendly navigation solution. We refreshed the existing brand with bold, vibrant, energetic colours which also became a visual identifier for the product lines. Coupled with simple, clean renders of the products, the new visual language communicates sophistication, modernity and optimism.
The new site has experienced a significant increase in performance – visits have increased, as have number pages visited and time spent on the site.