EDL is a leading global producer of sustainable energy, specialising in renewable and remote energy. With more than 85 distributed generation assets, across 5 countries and 3 continents, the company has grown rapidly since starting in Australia 30 years ago.
EDL’s old brand identity had been in place for 20+ years and did not reflect the company’s global scale and aspirations for the future. Inconsistent use of their name and limited marketing materials and application of their brand across the world made it unclear what EDL stood for as a global business.
Having outgrown their old identity, Davidson was tasked with rebranding EDL. A new brand strategy, positioning and identity were required to align the company with its future vision of sustainable energy and unify the business across the globe. This involved carrying out the implementation of the new brand through to the: brand story, positioning line, brand video, brand guidelines, website, promotional material, internal document templates and print collateral.