J.C. ‘s Quality Foods Snackify Rebrand
J.C.’s Quality Foods is passionate about crafting products made from natural raw ingredients sourced from family growers and specialist producers.
OPPORTUNITY
There was an opportunity to revitalise the Dried Fruit & Nut category in the Coles Baking Aisle, which needed more creativity and appeal beyond basic commodities. The critical requirement was to develop an innovative and inspiring product range that would stand out and attract a broader audience while maintaining the health benefits of the products.
APPROACH
Our approach was guided by semiotics, leading us to create a unique name for the range, Snackify, and a dynamic lockup. We designed three SKUs that playfully showcased their flavours, ensuring the final design effectively conveyed the brand’s fun and approachable personality.
OUTCOME
The result was a vibrant new range designed to bring excitement and innovation to the Coles Baking Aisle. It offers a fresh, playful take on dried fruits and nuts.