Livium Australia Rebrand

Livium Australia is an ASX listed sustainable metal supplier to the battery industry. Focussing on creating a circular economy in the battery industry, Livium Australia provide sustainable services by collecting, sorting and processing spent batteries to capture the critical metals as well as manufacturing and supplying advanced cathode materials.

CHALLENGE
The rapid global acceleration toward electrification will soon outpace the supply of critical battery materials, creating both a global threat and an opportunity. To maximise this unique opportunity, Livium Australia needed to establish itself as a global leader in the sector – reposition and rebrand.

APPROACH
Our approach included extensive research and stakeholder engagement, the development of a brand strategy including a new positioning statement, “energising a better world,” and defining the company’s vision, purpose, values and brand architecture.

We then created a modern and innovative brand identity system, featuring a dynamic ‘spark’ icon – an device made up of interwoven ‘L’ shapes, representing Livium name and reflecting energy and innovation. The vibrant colour palette and sustainable imagery highlight the company’s commitment to cutting-edge technology and a brighter, energised future.

The brand was bought to life across multiple touch points, including stationery, signage, detailed brand guidelines and a brand-new website.

OUTCOME
“It was a pleasure to work with the Davidson team in the development of a new look for the Livium Australia brand. The Davidson team worked with us on our priorities for the re-brand. This included taking four independent brands and bringing them under a unified brand, as well as the need for our brand to represent the strategic shift, we have made to be a technology company bring critical materials to the battery industry. Davidson gave great options in the early stages which allowed us to test our thinking on all elements of the brand. Once settled Davidson brought our final position to life with creativity that we can see today. We are delighted with what we have achieved and the feedback from our various stakeholders is overwhelmingly positive.” – Simon Linge, MD & CEO of Livium Australia