Millens Lawyers & Solicitors Brand Strategy & Design
Millens is a full-service legal and advisory team with a powerful reputation for innovation, versatility, and excellence.
Informed by industry and consumer insights, we helped Millens carve their new brand strategy – ‘Understanding Advice.’ We were able to guide them in developing a brand proposition focused on people, ‘There for you, with a deep understanding and care-full advice.‘
The primary focus of this project was to refresh their brand identity system to communicate effectively across key digital channels including a fully developed website, digital communications, and stationery.
We conducted an in-studio shoot, capturing warm, contoured portraits of Millens staff interacting with the camera in an intimate and personal manner.
The photography is paired with a classic, trustworthy hero typeface used in short headlines and paragraphs to tell the brand story. A thin red line underscores the type, emphasizing their commitment to understanding.
Finally, we elevated their logo with a typeface conveying the same elegance as the former but focused on a greater personality and trustworthiness shown through the characters.