NatureCo Brand Identity
NatureCo is an Australian company that develops and implements nature-based carbon projects worldwide, with a focus on benefiting people, nature, and the climate. They collaborate with global partners to leverage skills and build capacity in local communities, creating lasting social and environmental outcomes. NatureCo is committed to co-designing and implementing projects with partners and aligning with reputable global carbon standards, to lead the way in the implementation of nature-based carbon projects.
Davidson was commissioned to create a comprehensive branding and marketing strategy that effectively positions NatureCo as a leading provider of nature-based carbon projects and carbon credits. The goal is to create a strong brand presence that drives business growth and sustainability over the long term.
NatureCo required brand identity creation that included logo design, colour palette, typography, and overall brand guidelines to effectively communicate their values, mission, and services. Delivering a comprehensive style guide will ensure consistent brand identity across various channels, including social media, marketing materials, and the new website. The design and development of a new website will focus on user interface design, website development, and optimisation for search engines.
Davidson Branding worked closely with NatureCo to develop a brand identity that reflects the company’s values and mission. The team created a unique and dynamic logo that represents NatureCo’s collaborative approach, global network of partners, and commitment to safeguarding people, nature, and the climate. The primary colour palette features blues and accent greens, evoking a sense of openness, collaboration, and optimism, while also symbolising the planet and nature.
To reinforce the brand identity, Davidson Branding created a flexible visual element, the NatureCo Sphere graphic device, which is derived directly from the logo. This element represents collaboration, the planet, and the ripple effect of NatureCo’s carbon projects in forming a network of partners that create positive change for people, nature, and the climate.
Davidson Branding also developed a photography style for the NatureCo brand that is natural, authentic, and captures the global scale of the company’s projects, the human and nature context, and a ground-level view of NatureCo’s projects and innovation. The image library features high-quality photographs, illustrations, and graphics that align with NatureCo’s brand identity.