Early in 2021, Davidson’s strategy and insights team, together with Australia’s leading shopper scientist, conducted an in-depth study on the future of FMCG. The product of 500 data sources, the report defined seven key drivers of shopper behaviour for 2021. Now, almost twelve months on, the team has published an update reflecting on both the long-term trends and the positive short-term impact of COVID-19. This report speaks with the consumers’ voice, their lives and the part that FMCG brand plays in them.
