For almost 20 years now, Hamish Blake and Andy Lee (“Hamish and Andy”) have personified both Millennial humour, and the Millennial way of life. Although at the older end of Millennials now, they are 39 and 40 respectively, their silly and everyday life antic style defines much of how this cohort both engages with the world and sees themselves. Coincidentally, with Hamish married with a young child, and Andy a steady girlfriend but no children, they also reflect the two most common household structures of their generation. They have even served as mass media role models for Millennials appearing on the popular TV series “Talkin’ ‘bout My Generation” about which they said, “We’ll be doing our best to represent Gen Y”.
“The neck tattoo may look cool in your 20s but not so much when you are 35. Removing it is often to remove a memory of an old girlfriend or boyfriend or someone’s tastes change.” – MARK EVANS, COFOUNDER, REMOVERY
In keeping with their position as a generation-defining new way of working and bearing the brunt of shutdowns, Millennials have a particular love of stylish, understated fashion that makes sense when working from home and when meeting friends. These comfortable looks are often paired with bright make-up.
bright summer acrylic nails (154x)
red eyeshadow makeup (17x)
glittery lips (13x)
rainbow cow print nails (11x)
green and gold eyeshadow looks (8x).
brown lipstick shades (9x).
MARKETING TO MILLENNIALS REPORT